“Apparently I’m on TikTok now,” the Goop founder captioned the clip
Credit: Gwyneth Paltrow/Tiktok
NEED TO KNOW
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Gwyneth Paltrow debuted on TikTok with a humorous video filmed in multiple scenic locations across Europe
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The actress’s TikTok launch follows the expansion of her Goop line to include a new unisex body wash
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Paltrow’s Goop brand, launched in 2008, has grown to include beauty products, a kitchen line, and more
Gwyneth Paltrow has joined TikTok, and is taking her followers around the world.
In the Friday, July 31, video, the Academy Award winner, 53, begins by announcing that she’s making a TikTok from numerous locations—including Paris, a garden in Italy, a mountain, a museum, a boat, a helicopter, a plane and more, occasionally speaking in French and Italian.
In one scene, Paltrow appears to be topless as she speaks from a bed. In another, she can be seen speaking from a bathtub.
The video concludes with the Goop founder humorously asking, “Can I please just make this f—ing TikTok?” while wearing a navy and white striped shirt. Throughout the video, she sports different looks and pairs of glasses.
This was the first video published on Paltrow’s own TikTok profile. However, past videos featuring the actress were published on Goop’s profile.
“Apparently I’m on TikTok now,” she captioned the first post, which she also reposted to her Instagram Stories.
The TikTok launch comes shortly after the actress expanded her Goop line to include body wash. On July 21, she shared a stripped-down video on Instagram, in which she spoke to the camera while wearing a white bath towel to break down the brand’s new Black Pepper + Ginger Grounding Body Wash.
“If I’ve been somewhere with a lot of people and I need, like, a good scrub down: body brush, sage myself and then shower,” Paltrow began, sharing her routine before getting into the product itself.
Credit: Gwyneth Paltrow/Tiktok
@gwynethpaltrow
Apparently I’m on TikTok now
♬ original sound – Gwyneth Paltrow
“This body wash we worked on for a long time,” she said. “It was really important to me that it have, like, a very grounding, beautiful smell. Black pepper and the ginger.”
Credit: Gwyneth Paltrow/Tiktok
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The Marty Supreme star explained that she wanted the product to be “unisex,” because her husband, writer and director Brad Falchuk, 55, was “asking for a shower gel that didn’t dry his skin out.”
Paltrow launched Goop in 2008, initially as an email newsletter featuring health and lifestyle advice. The brand has since expanded to include Goop Kitchen, Goop Beauty and more.
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