Molson Coors' new travel range includes an insulated suitcase on wheels, sling and beach bags as well as a shower caddy
Credit: Molson Coors
NEED TO KNOW
- Molson Coors launched a travel-inspired collection of beer-focused coolers and accessories ahead of the summer season
- The Lager Luggage Collection includes items like an insulated rolling suitcase, beach tote and crossbody carrier for beer
- Products range from $5 to $100 and are available to buy starting May 19
Ahead of the summer season, one beloved beer brand is getting travelers — or anyone looking to have a good time — ready to hit the road in style with a special collection of luggage designed for brews on the go.
Dubbed the Lager Luggage Collection, Molson Coors, the brewer of Coors Light, Miller Lite and other top beers, unveiled its travel-inspired lineup of coolers on Tuesday, May 19. The first-ever beer-focused travel range includes five specialty items.
Among them is the Lager Luggage, a fully insulated rolling suitcase that can hold up to a 24-pack of cans and is equipped with a cup holder, all-terrain wheels and a telescoping handle.
Credit: Molson Coors
Smaller items include the Hold My Beer Sling Bag, an insulated crossbody carrier that only holds the essentials — one (chilled) bottle of beer; the Beer Me Beach Bag, which fits a 6-pack of beverages into this handy tote; and the Shower Brew Caddy; an insulated canister that only requires unzipping for easy access.
Additionally, consumers can get their hands on the Just Bring the Beer Tag, a tag that clips onto any bag that one can use to open a bottle of brew for whenever happy officially gets started.
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Emphasizing that overpacking (and overthinking) gets in the way of one's summer vacation, Sofia Colucci, Chief Marketing Officer at Molson Coors, said in a statement that "we want you to keep it simple and just bring the beer."
With the Lager Luggage Collection, "we want to give you more moments to connect with friends and family over a beer," Colucci continued, adding, "Why stress when you can just kick back with a cold one?" (And we agree!)
The collection, which ranges in price from $5 to $100, will be available to buyers ages 21 and older starting Tuesday at JustBringtheBeer.com while supplies last.
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