The 10-year-old watches as soccer superstars play a chaotic game for the latest Nike ad
NEED TO KNOW
- Saint West made his modeling debut in Nike’s 2026 World Cup ad alongside his mom, Kim Kardashian
- In addition to joining Kardashian, he was featured alongside soccer stars Kylian Mbappé, Cole Palmer, Erling Haaland and Vinicius Junior
- The ad, “Rip the Script,” also features cameos from LeBron James, Cristiano Ronaldo, Travis Scott, Channing Tatum, BLACKPINK’s Lisa and Jason Sudeikis
Saint West made his modeling debut with a little help from a few soccer stars!
The 10-year-old joined his mom, Kim Kardashian, 45, and a few legendary athletes for Nike's latest ad campaign celebrating the upcoming 2026 World Cup.
The sportswear company shared the latest ad, titled Rip the Script, on Friday, June 5, which begins with "2026 Is The Summer Of Dreams."
The ad turns the concept on its head and shows a behind-the-scenes look at creating a commercial with soccer superstars: Kylian Mbappé, Cole Palmer, Erling Haaland and Vinicius Junior. But in a moment of the director's distress, Kardashian arrives with her soccer-fanatic son, Saint.
With her arrival, someone says, “Kim's here," but the professional soccer players decide to have a makeshift game on the set. As the chaos ensues, the players are seen interrupting the day-to-day lives of LeBron James, Cristiano Ronaldo, Travis Scott, BLACKPINK's Lisa, Channing Tatum and Jason Sudeikis.
Kardashian shared a behind-the-scenes glimpse on her Instagram on Friday, June 5, with sweet snaps of Saint. The photos include Saint posing with his mom and showing off his soccer skills.
The SKIMS founder also added a few Polaroid photos — taken for the campaign — with Saint. In addition to photos of the mother-son duo, Kardashian posed with a license plate that read "SCCR-MOM," which she also captioned in the post.
Saint's Nike debut also marks his first-ever modeling gig. Promoting the FIFA World Cup aligns with the young boy's affinity for the sport.
The mother of four has ensured Saint soaks up the sport. In March 2023, she took him and his friends to watch England's Arsenal F.C. play Portugal's Sporting Lisbon in London.
Months later, in July, she treated Saint to another memorable soccer outing at Lionel Messi's first game at DRV PNK Stadium in Florida. Along with meeting Messi at the game, Saint met Neymar Jr., David Beckham and Ronaldo.
At the time, she shared a clip on her Instagram Stories of Saint and a friend taking photos with the soccer star. "Best day of their entire lives," Kardashian captioned the clip.
Kardashian told Major League Soccer she brought her son to the Inter Miami game because he is "obsessed with soccer," adding, "I will do anything for my babies."
Read the full article here
