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Reading: Alicia Silverstone Cheekily References Her Iconic “Clueless” Line at the Alaïa Show in Paris
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Live the Gossip > Lifestyle > Alicia Silverstone Cheekily References Her Iconic “Clueless” Line at the Alaïa Show in Paris
Lifestyle

Alicia Silverstone Cheekily References Her Iconic “Clueless” Line at the Alaïa Show in Paris

Written by: News Room Last updated: March 5, 2026
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“I’m wearing an Alaïa, duh,” Silverstone told 'W Magazine,' referencing the iconic scene

Alicia Silverstone
Credit: Taylor Hill/FilmMagic; paramount pictures

NEED TO KNOW

  • Alicia Silverstone recreates one of Cher Horowitz’s best moments in Clueless while at the Alaïa show in Paris, France, on Wednesday, March 4
  • “I’m wearing an Alaïa, duh,” Silverstone told W Magazine, referencing the iconic scene where Cher is mugged but refuses to get on the ground because she’s wearing Alaïa
  • The show marked the actress’ first-ever Alaïa show

Alicia Silverstone is forever an icon.

The Clueless actress, 49, reenacted a famous moment from the 1995 movie while attending her first-ever Alaïa show in Paris, France, on Wednesday, March 4. The show marked Alaïa creative director Pieter Mulier’s final show with the fashion house.

“I’m wearing an Alaïa, duh," Silverstone responded when W Magazine asked her what she’s wearing. The line appears in the film in a scene in which Silverstone's character, Cher, is being mugged in a parking lot, and she protests being told to lie down on the ground to preserve her dress.

Alicia Silverstone in 'Clueless'Credit: paramount pictures
Alicia Silverstone in 'Clueless'
Credit: paramount pictures

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In the film, Cher is left stranded outside a liquor store wearing a red fur-lined coat over a red square-necked Alaïa dress when a man holds her at gunpoint and steals her belongings.

After taking her phone and purse, the mugger tells Cher to lie facedown on the ground, to which she famously replies, “Oh no, you don’t understand this is an Alaïa.” When the man shows confusion about what that means, Cher goes on to explain that Alaïa is “a totally important designer."

Speaking with W Magazine, the actress told the outlet that she’s “so happy” to be at an Alaïa show 30 years after wearing one of their dresses in Clueless.

“It’s really lovely to be here,” Silverstone said. “This is Pieter’s last year and to be here for this, I think it’s a special moment.”

In an interview with PEOPLE in October, the star admitted that she no longer owns Cher's iconic wardrobe.

"Before I did Clueless, I really was a T-shirt and jeans kind of girl," Silverstone recalled, adding, "I wasn't too into fashion at all." 

So, Silverstone ended up giving them away to director and screenwriter Gia Coppola. “I realized it was not working in my life,” she explained. “I gave them all away stupidly.”

"Lord only knows what Gia's done with them," Silverstone continued. "Gia doesn't know where they are either, so she must have given them away, too. They all just are gone."

Silverstone said she attempted to incorporate Cher's style into her own after the film, but confessed it didn't work.

"After I did [Clueless] I thought, 'Oh, I want to have all these clothes, I'm going to wear these clothes.' Which was a delusional idea because I was not like that girl," she said. "Who's wearing Mary Janes and high stockings everywhere you go?"



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