Meghan Markle’s As Ever brand could be facing a $5 million jam if the royal doesn’t find a way to offload her stocked items before they go out of date, a new report claims.
The Duchess of Sussex, 44, is looking at a deadline of next summer’s end to move all of her jams, teas and flower sprinkles jars before they’re no longer sellable, per Daily Mail.
With the loss of the jams alone, Markle could be facing a $5 million profit loss. The flower sprinkle jars could push that number even higher by another million.
The “With Love, Meghan” host’s overstock issue dates back to another risky decision she made last year when she chose to rapidly expand her business shortly after seeing some success with her As Ever launch.
When the celebrity rolled out the lifestyle brand in April 2025, she quickly sold out of her assortments of jams, teas, crepe and cookie mixes and flower sprinkles in minutes.
She quickly followed it up with a restock two months later after having ordered “10x” her original amounts to account for popular demand. The move was yet another win for the entrepreneur as patrons bought all of her products almost instantly.
The next week, she added a rosé wine to the site’s offerings, and even that item sold out in under an hour.
In response to the bustling numbers in sales, Markle made the decision to take a huge leap in expanding her business.
“Suddenly the conversation goes from, at the start of this year, talking about a few thousand jars and lids, to we need to do a purchase order of a million. That’s a huge jump in just a few months of starting a business,” she told Bloomberg last August.
In January, a website glitch revealed she had around 650,190 units of unsold stock at that time. As we previously reported, sources told Page Six the royal had so much excess jam that she was just “giving it away” to Netflix staffers.
However, Markle is now facing a new issue that threatens her chances of being able to sell off her inventory: the royal is now facing lower visitor numbers to her site.
According to Newsweek, the Duchess’ business is facing a slump which coincides with her lowered US popularity.
Data measured by Similarweb showed that the brand received 246,000 total visits to its site for the month of December — 180,000 of which came from the US alone. That number of US visits took a quick dive in January, reaching only 89,000.
The number of total visits continued to follow that trend of lower consumer tracking, with the site bringing in 213,000 (83,500 US) visits in February. It recovered slightly in March with 226,000 (94,000 US) visits, but fell once again in April with 178,000 (61,500 US) visits.
While the numbers are meant to be an indicator of how well Markle’s business is doing, it’s important to note that official figures have not been released.
A rep for Markle did not immediately respond to Page Six’s request for comment.
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