“We used to go clubbing in the disco days, but now this is our club,” Vivian Cid said of her and husband Wil’s love for Costco
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NEED TO KNOW
- Wil Cid, a Costco member since 1988, celebrated his birthday with a surprise party at his favorite store
- His wife, Vivian, planned the party by gathering loved ones, who pretended to shop before surprising him in the aisles
- “We used to go clubbing in the disco days, but now this is our club,” Vivian said of their love for Costco
A California man got a dream surprise for his birthday thanks to his wife, who organized a party with loved ones at his favorite place: Costco.
Wil Cid has been a member of the retail chain since 1988 initially via Price Club, which was a Costco competitor before the brands merged as PriceCostco in 1993 and got renamed to just Costco in 1997.
He explained to ABC 10, “I used to go to the Burbank Price Club when I lived down there. … They’ve been reliable for 37 years. If something happens, you can bring it back without any problem.”
Wil is now a longtime Roseville resident with his wife, Vivian, who recently decided to throw him a surprise party at the new Costco location in Roseville’s Baseline Marketplace.

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“He’s a total fan of Costco,” Vivian said. “He knows everybody at the other store at Stanford Ranch and they’ll say, ‘Hi Wil.’ I always laugh and say, ‘Why do they know your name?' "
Vivian's plan was to gather all of Wil's closest friends and family, who would then pretend to shop at the Roseville Costco and casually happen to encounter Wil in the gigantic aisles. She wanted to "see how long it takes Wil to figure out something’s up."
“I told them, ‘This is how we club at our age,’ ” Vivian said about the group chat that was used to plan the party. “We used to go clubbing in the disco days, but now this is our club.”

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She also told Wil on his birthday that they were going to dinner with some loved ones, but she made a stop at Costco on the way. While she claimed she was getting a gift card, she had Wil go find toilet paper at another area of the store.
“Immediately, he called me and said, ‘Guess who’s here?’ ” Vivian recalled.
“The first couple kind of threw me off,” Wil said. “I thought maybe they were shopping, but then after the third couple, I realized there’s something going on here.”
During Wil's journey through Costco, Vivian moved to the food court where the entire party was gathered. He was pleasantly surprised. the party's menu consisted of traditional Costco items, including large pizza slices and a cake.
“I was kind of looking forward to a steak that night,” Wil said, jokingly. “A steak, sweet potato and carrot cake, and it ended up being pizza and cake.”
“The fact that she took the time to do it was really nice,” he added lovingly about his wife.
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Wil expressed that he enjoyed the party purely for representing the "simple things in life" and bringing his community of close loved ones together.
“It doesn’t have to be an expensive dinner," he said.
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