In reality TV, the publicist is supposed to stay behind the scenes. Lori Krebs did not get that memo this summer. The longtime Bravo publicist landed in the middle of one of the year’s messiest reality TV storylines after she was romantically linked to Jax Taylor, the estranged husband of her own client, Brittany Cartwright. So, who is Lori Krebs, and how did she end up at the center of it all?
Here’s everything to know about Brittany’s former publicist.
Lori Krebs Is a Longtime Reality TV Publicist
Krebs is the founder of LoriK Public Relations, a boutique PR and talent management firm she launched in 2014. She built her name as a go-to publicist for reality stars, repping a roster packed with Bachelor and Big Brother alums alongside her Vanderpump Rules clients. A Concordia University graduate with more than 15 years in the industry, she became known in reality TV circles as “Lori K.” Away from work, she is a mom of twin boys who has been going through a divorce of her own.
She Was Brittany Cartwright’s Publicist for Years
Krebs did more than work for Brittany. She was part of her inner circle. The two were close for years, with Krebs handling PR for both Brittany and Jax throughout their marriage. That trust blew up in July 2026, when TMZ published photos of Krebs and Jax getting cozy in a pool at a resort in Puerto Vallarta, Mexico. Brittany fired her almost immediately.
What Has Brittany Cartwright Said About Lori and Jax?
Brittany has not held back. In a video posted by People on August 4, 2026, she said the new couple “have to be absolutely miserable,” adding that she hopes they are. She also swiped at her ex, saying “my ex needs a mommy,” and accused Krebs of wanting “to be the center of attention.” Jax, for his part, made his status clear, replying “No thanks I’m taken” to a fan on Instagram in July 2026. A source told E! News that the romance began only after both had separated from their partners, with no overlap while he and Brittany were together.
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