These April Beauty Launches Will Enhance Every Step of Your Routine

Shopping for beauty products has never been more fun thanks to these new for spring products

Need an excuse to shop? We'll give you 10.

This month's top beauty launches prioritize health from head to toe, from hair care that deep-cleans the scalp to makeup with skin care benefits. There's also body care to help you feel like your best self as you inch toward swimsuit season.

Shop the latest from Ouai, Stila and YSL Beauty, and if you need more beauty inspo, check out our favorite finds from January, February and March.

01 of 10

TGIN Scalp Serum

TGIN (short for Thank God It's Natural) has been creating affordable products for people with textured hair for almost two decades. It's Balance collection focuses on scalp health with a trio that removes buildup and moisturizes the scalp to create an optimal environment for your healthiest hair yet. In addition to a shampoo and exfoliator there's a scalp serum that all smell as refreshing as they feel thanks to lemon oil.

Buy It! TGIN Scalp Serum, $16; target.com

02 of 10

YSL Beauty Lip Liner

Simply saying, "YSL Beauty has entered the lip liner chat," should be reason enough to add several of these pencils to cart. But if you need further convincing, the brand known for among many things it's high-impact lip colors is building on its foundation with long-lasting, transfer-resistant jojoba oil & vitamin E-infused liners that can be worn under lipstick or gloss, or solo (they're that creamy).

Buy It! YSL Beauty Kiss Shaper Sculpting Lip Liner, $29; sephora.com

03 of 10

Stila Liqua-Tint

Stila's blendable Convertible Color Dual Lip & Cheek Creams are a makeup OG, but for spring the brand is not only freshening up the beloved pots with new colors (chocolate orchid, poppy and primrose, oh my!), it's adding another format to get glowing. For girls who love a liquid, it's introducing the Convertible Color Nourishing Aqua Tint in six sheer shades that will have you glowing all season long.

Buy It! Stila Convertible Color Nourishing Liqua-Tint, $26; stilacosmetics.com

04 of 10

Bondi Boost Leave-In Conditioner

Bondi Boost's created the ultimate multitasker with this mist. The aloe-based hydrator detangles hair, protects it from heat damage and adds an incredible shine thanks to micro-fine mica. And while it's Australian strawberry gum extract, which is rich in antioxidants, helps strengthen hair, it also makes the product smell so yummy that the product almost doubles as a hair fragrance.

Buy It! Bondi Boost Miracle Mist Leave-In Conditioner, $32; sephora.com

05 of 10

Annemarie Börlind Eye Pads

Eye patches are a skincare Goldilocks: extremely tough to get just right. Annemarie Börlind's pads come the closest we've tried in a while: they are individually packaged for easy application, don't slide down once applied and in 10 minutes the vegan collagen treatment revives the eye area as if you got a good night's sleep.

Buy It! Annemarie Börlind Natu Collagen Boost Eye Pads, $38; borelind.com

06 of 10

K18 Purple Shampoo

K18's products go viral for good reason: they get to the root causes of breakage, damage and more. Now the brand is tackling dullness in blonde hair with its purple shampoo. Not only does the light-as-air foam's violet pigment tone hair, the formula removes metals and minerals that cause brassiness and uses a polymer to stop additional metals and minerals from reattaching to strands.

Buy It! K18 Triple Bright Oxidation Defense Purple Shampoo, $39; sephora.com

07 of 10

Ouai Bond Repair Balm

Celebrity hairstylist turned beauty entrepreneur Jen Atkin knows time is money, so her brand Ouai created an in-shower masque that addresses damage faster than it takes to shave. The new bond repair balm uses vegan silk protein, hyaluronic acid, peptides from rice protein and a lipid complex strengthen, repair and hydrate hair in three minutes. The instructions are to use it in place of conditioner consistently at first, then "dial it back" — but it smells so good, it will be hard to.

Buy It! Ouai Bond Repair Balm, $40; sephora.com

08 of 10

Malëys Body Milk

Celebrity makeup artists love Maëlys' body products for red carpet prep. The brand's latest innovation, a body milk, is sure to also become a kit favorite. Why? Because the lightweight formula is infused with a type of collagen peptide that firms skin, as well as antioxidant-packed matcha. The duo work together to make arms, legs, and everywhere else from the shoulders down, smooth, glowy and ready for a close up.

Buy It! Maëlys Get-Up Daily Toning Body Milk, $52; ulta.com

09 of 10

Octavia Morgan Los Angeles Body Oil

Octavia Morgan's fine fragrance and beauty brand is growing once again with the introduction of luxurious body oils chockfull of nourishing ingredients such as avocado oil, argan oil, jojoba oil, coconut oil, sea buckthorn oil and rosehips oil. Like her lotions, which come in two aromas found in her eaux des parfums, this silky formula—which sinks into skin leaving it glistening, not greasy—is launching in her floral dark rose, her sweet and spice golden orchard and, our favorite, her delicious vanillin supreme.

Buy It! Octavia Morgan Los Angeles Body Oil, $55; octaviamorgan.com

10 of 10

Bioeffect Water Mist

In 2010, Icelandic brand Bioeffect staked its claim in the skincare game by harnessing the power of plant biotechnology to produce its now award-winning products. New to the collection: a face mist powered by pure Icelandic water which has a low mineral content unlike hard water (ie: what comes out of our unfiltered faucets) which can exacerbate and even cause skin issues. Among its 10 other ingredients are glycerin, a humectant that draws moisture to the skin and plumping hyaluronic acid. Consider this your go-to mist for an instant skin refresh.

Buy It! Bioeffect Icelandic Water Mist, $59; bioeffect.com

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