NEED TO KNOW
- The “BÉIS x Chipotle: The To Go Collection” is dropping on Monday, Dec. 8
- The capsule collection features 11 pieces
- Each piece was “designed to make transporting Chipotle to any destination effortless and chic.”
Béis is rolling over to new places — Chipotle.
On Thursday, Dec. 4, the travel gear and accessories brand announced its newest 11-piece capsule collection inspired by the popular Mexican grill spot, “designed to make transporting Chipotle to any destination effortless and chic.”
According to a press release, Béis founder and chief creative officer Shay Mitchell is a “Chipotle sueperfan,” and her love for the chain inspired her to help create a collection that “marries utility with style.”
Travelers intrigued by the collection, aptly titled “BÉIS x Chipotle: The To Go Collection,” will have to wait till Monday, Dec. 8, at 6 a.m. PT for it to be shoppable on the BEÍS app. It will then be available to purchase on beistravel.com starting at 9 a.m. PT.
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Those in Los Angeles will be able to attend a public pop–up event at Chipotle Larchmont on Saturday, Dec. 6, and Sunday, Dec. 7, featuring photo opportunities and first access to shop the collection.
Béis already has a countdown on its website for the drop, filled with previews and price points for the capsule pieces.
Chipotle
Some of the pieces include silver rollers, available in carry-on ($278) and large ($378) sizes, as well as their luggage covers, available in a shade of brown similar to Chipotle bagging, in carry-on ($58) and large ($68) sizes.
Other pieces in the collection include the take-out tote bag ($98), designed to fit a Chipotle bowl; the burrito holder sling ($48), designed to carry a Chipotle burrito and insulated to keep it warm; and the Chipotle napkin sling ($78), which features an exterior slip pocket for easy access to Chipotle napkins.
Chipotle
The first 5,000 orders in the U.S. and Canada will include a free entrée code from Chipotle to enjoy during upcoming travels.
Béis CEO Adeela Hussain Johnson said in a statement that the goal of the capsule collection was to create “elevated silhouettes inspired by real Chipotle takeout habits that become an authentic part of superfans’ rotation.”
However, superfans are mixed online. On Béis’ Facebook announcement about the drop, fans called it “atrocious” and “tacky.”
The response to Chipotle’s Facebook announcement wasn’t too different. Fans called out issues with the restaurant and went so far as to call the new capsule collection “The Tin Man special.”
Chipotle
The collection got a bit more love on Instagram, with Béis and Chipotle’s collaborative post receiving generally positive reactions.
“This is wild in the best way possible 😂 🌯,” one person wrote.
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“My two faves colliding was NOT on my bingo card….but i’m so so happy,” another comment read.
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