“MMMBites,” released Wednesday, Sept. 9, celebrates the brand’s introduction of Soft Swirl Cinnamon Bites
NEED TO KNOW
- Taylor Hanson recorded a new version of “MMMBop” called “MMMBites” for King’s Hawaiian’s latest snack campaign
- The campaign promotes Soft Swirl Cinnamon Bites and aims to bring joy to everyday moments
- Hanson reminisced about creating “MMMBop” and recently joined Dancing with the Stars‘ upcoming 35th season
Taylor Hanson is giving “MMMBop” a sweet new remix.
Nearly three decades after Hanson topped the charts with their infectious 1997 hit, the 43-year-old musician who formed the trio with brothers Isaac, 45, and Zac, 40, recorded a new version for King’s Hawaiian.
“MMMBites,” released Wednesday, Sept. 9, celebrates the brand’s introduction of Soft Swirl Cinnamon Bites to accompany its Soft Pretzel Bites snack, which launched in 2024.
“‘MMMBop’ has been stuck in people’s heads as a feel-good bop for decades, and while we’ve had opportunities to reinvent it over the years, none ever felt quite right until now,” Taylor said in a statement shared with PEOPLE.
Credit: King’s Hawaiian
“We thought this was the right opportunity to give it a fresh twist with MMMBites as a fun way to celebrate a snack that’s all about bringing a little more joy to everyday life,” he added. “Hopefully people will find themselves singing — and snacking — along.”
The brand says the campaign aims to send the message that King’s Hawaiian Bites “turn everyday moments —even the not-so-fun ones—into something worth smiling about.”
The first spot, “Mmmondays,” sees Taylor cheering up an office worker by offering her a snack and singing a few bars of the “MMMBites” chorus.
Taylor, who recently joined the cast of Dancing with the Stars‘ upcoming 35th season, reminisced about the making of “MMMBop” during an interview with PEOPLE in 2024.
“It’s hard to say who literally said, ‘Mmmbop,’” Taylor said of the lead single from their major-label album debut, Middle of Nowhere.
“Taylor probably sang it first,” Zac recalled. “I was probably coloring or something. I mean, I was little. I was like 7, 8 when ‘MMMBop’ was written. It’s not like I wasn’t there, it’s just, I was probably just being me.”
Isaac added, “My memory is pretty good for that time, and if my memory serves me correctly, the three of us walked out of the control room where we were working, and then went around the stairs, in an area where there was a little bit more reverb sound in that stairwell, and we were just singing.”
He noted, “It’s very possible that Taylor said the first idea, like, ‘How would you scat to this?’”
King’s Hawaiian Soft Swirl Cinnamon Bites are currently available at major grocery retailers nationwide.
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