The YouTube duo, who first started posting videos in 2006, tells PEOPLE they “could have never imagined” they would hit the impressive milestone
Credit: Katrina “Chappie” Chaput
NEED TO KNOW
- Rhett & Link are celebrating their milestone 3,000th episode on their hit YouTube channel Good Mythical Morning
- The YouTube duo first started uploading videos to YouTube back in 2006 and launched Good Mythical Morning in 2012
- “Hitting this milestone is incredibly special to us and the Mythical crew,” the pair told PEOPLE. “Not just because of the number, but because of the community that’s grown around the show”
Rhett & Link are looking back as their YouTube careers hit an impressive milestone.
On March 13, the content creation duo — known for nearly two decades of comedic videos — released the 3,000th episode of their flagship web series, Good Mythical Morning.
"When we started Good Mythical Morning back in 2012, we knew it would be a long-term project. But this long term? We could have never imagined we would get to 3000 episodes,” the pair tells PEOPLE in an exclusive statement.
“Hitting this milestone is incredibly special to us and the Mythical crew,” they continue. “Not just because of the number, but because of the community that’s grown around the show. The Mythical Beasts have been with us every step of the way, and this episode is really a celebration of them as much as it is of us.”
The internet personalities, whose full names are Rhett McLaughlin and Link Neal, first started uploading videos to YouTube back in 2006, but it wasn’t until 2012 that they launched Good Mythical Morning, where they complete silly taste tests among other out-of-the-box content.
Credit: Katrina “Chappie” Chaput
Today, Good Mythical Morning has close to 20 million subscribers, and the pair have a host of other media properties under their entertainment studio, including the YouTube channel Mythical Kitchen, podcasts Ear Biscuits and A Hot Dog is a Sandwich and the food outlet Sporked.
Speaking to PEOPLE in June, the pair noted how rare it is to see the kind of career longevity they’ve managed to cultivate on the internet.
"Almost everybody who started at the beginning of YouTube when we were getting going is not still experiencing the traction that we are," Link said. "A lot of that is owed to the success of Good Mythical Morning, which wasn't the first thing we did. We started it as a side project, not knowing that it was gonna be our lifeline to our audience."
Rhett added that, while other content creators tried to chase viral trends for short-term success, they dug into a consistent show format to slowly build a reliable audience.
The pair have also not been shy when it comes to setting boundaries with their audience — even amid the rise of influencers who make a living sharing intimate details about their personal lives.
Credit: Katrina “Chappie” Chaput
"If you get into a place where you're letting your audience lead you or you're just sitting there, cowering to them, to do the thing that they want from you, you're going to shrivel up creatively and personally," Rhett told PEOPLE. "Understanding how that relationship actually works has been a key to our longevity.”
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As they looked to the future, the Rhett said that they want to continue to build out the Mythical brand, creating new properties that “shepherd from a distance” and can “develop a life of their own.”
And as for Great Mythical Morning, though Link acknowledged it can be a “challenge to keep it fresh," he added that “the challenge is part of why it works."
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