Reese’s Announces New Marshmallow Cup — and a Returning Favorite

For the new launch, Reese's took "flavors people grew up loving and gave them the unmistakable Reese's treatment"

NEED TO KNOW

• Reese’s introduced a new Marshmallow Cup inspired by nostalgic marshmallow sandwiches with peanut butter and chocolate
• The Reese’s Strawberry PB&J Cup, a fan-favorite from 2025, returned due to high demand and consumer interest
• Both limited-edition flavors will be available nationwide in multiple sizes, including Big Cups and Snack Size Bags

Two new Reese's flavors are hitting stores nationwide — a brand-new one and a returning favorite.

Reese's listened to its fans and brought one of its most requested flavors to life with the new Reese's Marshmallow Cup. The new flavor features smooth milk chocolate and Reese's classic peanut butter, with a layer of marshmallow-flavored filling.

Thanks to strong consumer interest, Reese's has also bought back the Reese's Strawberry PB&J Cup. The returning fan-favorite features the same signature milk chocolate and Reese's classic peanut butter, with a layer of strawberry-flavored filling.

According to a press release, the Reese's Strawberry PB&J Cup quickly became a standout after its strong debut in 2025, and "fans made it clear they wanted more."

For the new launch, Reese's took "flavors people grew up loving and gave them the unmistakable Reese's treatment."

"Inspired by classic PB&J and marshmallow sandwiches, these limited‑edition Cups put a bold spin on familiar favorites, proving once again that no one does flavor mashups quite like Reese's," the press release continues.

While both flavors will be available for a limited time only, fans can expect to see them offered in standard Big Cups, King Big Cups and Snack Size Bag sizes in stores nationwide. Pricing is at the sole discretion of the retailer.

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"Somewhere between childhood and adulthood, lunch lost its magic," said Melissa Blette, Senior Brand Manager, Reese's. "Reese's is here to shake things up and bring the fun back with a bold, signature combination that is unmistakably Reese's. We took flavors people grew up loving and combined them with our iconic peanut butter cup, because if you're going to do lunch, you might as well do it the Reese's way."

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