The company says its entire U.S. cereal portfolio is now made without certified colors, with the rest of its retail products set to follow by the end of 2027
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General Mills announced that all of its U.S. cereals are now made without certified colors, including Lucky Charms and Trix
The change extends across brands like Cheerios, Cinnamon Toast Crunch, Cocoa Puffs, Chex, Wheaties and Reese’s Puffs
General Mills says 90% of its U.S. retail portfolio has completed the transition and plans to remove certified colors from the remainder by the end of 2027
General Mills has officially said goodbye to artificial colors in its cereal aisle.
On W…
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