Liquid Death has unlocked the secret to enjoying every concert to the fullest extent possible.
The drink company teamed up with Depend, a brand of absorbent, disposable undergarments, to release a limited-edition sleek black faux leather belted diaper that sold out within 24 hours of its release, according to the San Francisco Chronicle.
Per its listing, priced at $75, it is made up of 100% cruelty-free polyurethane pleather and is held up by a thin belt with Liquid Death’s skull logo embossed at its center. The low-rise, one-size-fits-all undergarment has multiple key clips, spikes, and a dangling chain.
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liquid death/depends
The diaper received positive reviews immediately after its release.
“Best ever I use to have to pee in the corner but now I can do it wherever. They didn’t lie either no one noticed,” one person wrote.
Another person shared: “Best piss absorbing diaper I’ve ever bought or been gifted. This baby held strong through all four urinary cycles while I was in the pit last weekend. No leaks no tears just a rocking good time!!
It has been endorsed by metal drummer Ben Koller, who makes a cameo appearance in the hilarious ad released earlier this month.
Koller also shouted out the creation on Instagram, writing, “Thank you to the silly gooses @liquiddeath for giving me a lil cameo. Now I can finally feel like I play in Manowar! #pitdiaper #murderyourthirst #dependunderwear #deathtoplastic #liquiddeath #converge #benkoller.”
Martin Knight-Jones, vice president at Depend’s parent company Kimberly-Clark, told Adweek that the diaper was inspired by recent concert phenomenons, like Taylor Swift’s the Eras Tour.
“The idea is rooted in a strong insight and cultural phenomenon that we’ve recently seen with concertgoers, especially Swifties, choosing to wear Depend so they didn’t have to miss any part of the concert,” said Knight-Jones.
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Bladder issues at concerts have proven to be a concern for music fans recently. Last month, a concertgoer at a Sabrina Carpenter show alleged in a viral TikTok video that a woman watching the show from the arena’s floor “squatted down” and urinated on the concrete floor.
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