The Biebers worked on a new collection that dropped on Feb. 13 and is accompanied by a sexy campaign starring Hailey
Hugo Comte; Jill Connell/EPA/Shutterstock
NEED TO KNOW
- Justin and Hailey Bieber have a new fashion collaboration out now
- The Biebers released a collection for his fashion brand, SKYLRK, which he launched in summer 2025
- The line retails from $24 to $1,400 and includes two pieces that are named after the Rhode founder
Justin Bieber and Hailey Bieber are taking relationship goals to another level.
The singer, 31, and beauty mogul, 29, joined creative forces on a new collection for his fashion brand, SKYLRK, that launched on Friday, Feb. 13.
In addition to Hailey having a starring role in the accompanying campaign, Justin pays tribute to Hailey throughout the line, which seemed destined for creation since he announced the brand.
Back in April, Rhode founder revealed that she had been making her "favorite jacket of all time," for SKYLRK and it's now revealed that there are two leather pieces named after her — one being named the HB Hooded Leather Jacket and the other HB Leather Jacket. They retail for $1,400 and $1,200 respectively.
Hugo Comte
The limited-edition drop from couple, also features accessories, footwear and loungewear, which Hailey models in the stripped-down campaign photos shot by Hugo Comte. Some of the imagery even shows Hailey in layered underwear.
A press released shared by SKLYRK reads that the launch blends the company's minimalist vision with Hailey's "effortless, off-duty aesthetic," making it great for "every wear." While only launching today online, the collaboration was featured in SKYLRK's Tokyo pop-up last December.
Hugo Comte
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The duo have been booked and busy of late between the 2026 Grammys, the release of Justin's album, Swag, and the continued expansion of Hailey's beauty brand. The entrepreneurs — who wed in 2018 and then again in 2019 with a celebratory ceremony in South Carolina — are also balancing life as parents to 17-month-old son Jack Blues, who they welcomed in August 2024.
During Vogue's Forces of Fashion event in Australia on Friday, Feb. 13, Hailey opened up about the ways she feels supported by her husband.
“Having a great partner is really important,” she said. “And sharing responsibilities.”
“I’m here working and my son is at home with his dad living his best life,” she added. “Having that support is very freeing and makes the decision a little bit easier.”
Hugo Comte
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Hailey has always been open about how much she leans on her village for support with her son. During her appearance on the In Your Dreams with Owen Thiele podcast, she revealed she is "not ashamed" about having aid accesible to her.
"I have full-time help and I’m super not ashamed to say that, and I would never shy away from talking about that because I wouldn't be able to have my career and do the things that I do without the help, and I'm really grateful for that."
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