Meghan Markle may have revealed her “As Ever” rebrand on Monday — but she’s been dropping major hints for weeks.
The “Suits” alum repeatedly used the new name for her lifestyle brand, previously called “American Riviera Orchard,” to sign off on her Instagram posts.
The former actress, 43, started posting to the social media account on New Year’s Day, nearly two years after securing the @meghan handle.
While she did not caption the January debut, the rest of her uploads have ended with the sign-off, “As ever, Meghan.”
The “Deal or No Deal” alum slightly tweaked the conclusion in her Valentine’s Day post for Prince Harry Friday.
After calling herself “beyond proud” of the Duke of Sussex, 40, she finished, “As ever, M.”
Harry helped his wife announce her rebrand on President’s Day as he could be heard behind the camera telling her the recording had begun.
“The cat’s out of the bag,” Markle said before explaining her decision to change the name of her business.
“Last year, I had thought, ‘American Riviera, that sounds like such a great name,’” she said. “It’s my neighborhood… it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.”
As for the new moniker, she gushed, “As Ever essentially means as it’s always been. … I’ve always loved cooking and crafting and gardening — this is what I do.”
Markle’s announcement comes two weeks before her show, “With Love, Meghan,” premieres on Netflix.
The first look at the series dropped last month, showing Markle cooking with “Suits” co-star Abigail Spencer, comedian Mindy Kaling and more notable names.
While the original premiere date was Jan. 15, it was postponed to March 4 due to the Los Angeles wildfires.
Markle wanted to “delay … the launch” in order to “focus on the needs of those impacted” by the natural disaster.
She and Harry were subsequently photographed helping victims before being labeled “disaster tourists” by Justine Bateman, a diss they reportedly found “offensive.”
The couple wed in May 2018 and have lived in California with son Prince Archie, 5, and daughter Princess Lilibet, 3, since 2020.
While the little ones have primarily been kept out of the spotlight, Markle launched her “As Ever” website with a rare photo of Lilibet.
The little one and her mom matched in white dresses in the outdoor snap.
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