It goes without saying that country is cooler right now than it has ever been before. With Western-style elements permeating everywhere from the plains of Colorado to downtown Manhattan, one thing is clear: Cowpoke-chic is here to stay. Couple that with the meteoric rise of country music to the top of global charts, and you have a full-blown phenomenon.
As we step into the holiday season, here are some of PEOPLE’s favorite picks for the best gifts to give the current (or aspirational) rancher in your life.
Oris Big Crown Pointer Date 80th Anniversary Edition
ORIS WATCHES
If there’s one watch manufacturer that has become synonymous with the world of country music over the last few years, it’s undeniably Oris. Stars such as Lainey Wilson, Mitchell Tenpenny and Tyler Hubbard, just to name a few, have frequently stepped out with the brand’s offerings on their wrists. The brand’s Big Crown Pointer Date, known for its oversized crown and pointer date, oozes the charisma that Oris products have become known for over the decades, all encased in a ready-for-patina bronze shell that will age gracefully, just like the most iconic country songs of yesteryear.
Montana Silversmith Desert Moon Turquoise Cactus Buckle
MONTANA SILVERSMITH
Montana Silversmith is the premier seller of Western-inspired belt buckles in the U.S., and their offerings span everything from state-specific castings to truly unique and beautiful natural expanses carved into lifetime statement pieces. Their Desert Moon Turquoise Cactus Buckle, a harmonious marriage of silver, rose gold and brass, channels a cool desert evening and brings unisex styling to one of the most important accessories of any Western-inspired outfit.
Veronica Beard Embellished Loop Bag
VERONICA BEARD
Rhinestones and country music go together like sweet tea and lemonade, so why not let the bedazzling go beyond the outfit and venture into the accessories? That’s where Veronica Beard’s stunning Embellished Loop Bag comes into the picture. Crafted from a supple Italian suede exterior in a classic tan color that evokes workwear staples, the jewel-encrusted bag effortlessly transitions from dinner party-chic to Nashville bachelorette party ready simply by dressing it up or down.
Tecovas The Cartwright Boots
TECOVAS
Tecovas may be one of the newer players in the field of cowboy boots, but they’ve quickly positioned themselves as one of the foremost names in the game, offering a wide range of footwear catering to every occasion from hard days on the job site to leisurely nights at a cocktail lounge. Right in the middle of their offerings is perhaps their most versatile style of all: The Cartwright. Available in multiple colors, this boot, which is based on a traditional, 12” shaft with hand-laid cording and reinforced pull straps, is ready to set the honky tonk ablaze with a leather sole and classic top stitching.
Stetson Skyline 6X Cowboy Hat
STETSON
John B. Stetson invented the cowboy hat in the 1860s, and in that same decade, the John B. Stetson company was founded, becoming the first and most sought-after manufacturer of Western hats in the world. In 2025, Stetson continues the legacy set forth by its founder through timeless designs such as their Skyline 6X hat, handcrafted in Texas out of proprietary felt. A matching self-felt band and three-piece, silver-tone buckle round out the offering, which adorns one’s head with a supple leather sweatband and a full satin lining.
Wrangler Men’s Cody Johnson Long Sleeve Blue Paisley Button Down Shirt
WRANGLER
Wrangler and Cody Johnson teaming up on a collaborative clothing line is a marriage made in country heaven! The expansive collection has offerings to help anyone round out their Western-inspired closet, but the shirting offerings from the brand are particularly special. Their Long Sleeve Blue Paisley Button Down — which the singer has proudly worn on stage — for example, is adorned with an all-over paisley print, signature branding on the cuff and a standard fit perfect for tucking into a pair of blue jeans.
Golden West Somewhere Over Laredo Boots
SOMEWHERE OVER LAREDO
Lainey Wilson is undoubtedly one of the biggest names in country music today, so when the bell-bottom-wearing, guitar-toting phenom puts her name on a product, one can readily assume it’s got all the trimmings of a country superstar. Case in point: the artist’s Golden West Boot Company, whose Somewhere Over Laredo boots marry classic Western style with the bold, colorful detailing that Lainey’s music and stage presence have become known for. Hues of cream, red and turquoise adorn the footwear, which features a full shaft design stitched with vibrant flowers and patterns.
Kody Phillips Embellished Lasso Shirt 2.0
KODY PHILLIPS
Though Kody Phillips’ clothing may be better recognized as having been worn by the likes of rap heavyweights such as Drake, the designer truly tapped into Western nostalgia with his Embellished Lasso Shirt 2.0. Cut from spandex, polyester and satin, the CMA red carpet-ready shirt features custom embellishments throughout, taped seams, extra hook and loops, and a horse hair interfaced collar with a scallop hem. This may be the most Western, Western shirt we’ve ever seen.
Good American Dolly Jolean’s Flare Jeans
GOOD AMERICAN
There is nobody more widely associated with country music than Dolly Parton, and there are few brands better associated with making quality women’s denim today than Good American. The two entities coming together for a signature Dolly collection is nothing short of spectacular, and if you’re looking for a go-to pair of blue jeans for a night of keeping “Jolene” away from your partner, look no further than the Good American Dolly Jolean’s Flare Jeans. Crafted with SoftTech Denim, the pants are a little curvy, a little country and all-in-all, classic.
Bitsy Barn Sweet Home TN – Frill Zippy Footie
BITSY BARN
Bitsy Barn’s signature buttery-soft bamboo pajamas have quickly become beloved by the wives of country music’s biggest stars, such as Summer Pardi and Caleigh Hardy, who have decked their kids out in its adorable, country-inspired outfits. Their Sweet Home TN – Frill Zippy Footie, offered in both pink and blue, is the perfect way to introduce your little one to the world of country music. On top of that, its optional mittens, stretchy design and double zipper for changing diapers make it about as practical as any parent could ask for.
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