NEED TO KNOW
- Starting today, Jan. 7, Dunkin’s new “Protein Milk” is on the menu and features new items like Protein Refreshers and Protein Lattes.
- To increase excitement around their protein-focused launch, Dunkin’ teamed up with Grammy award winner Megan Thee Stallion, releasing an ad campaign called “Dunk N’ Pump,” in which Megan encourages women “to grab those Protein Refreshers and start pumping.”
- New protein-based menu items include Megan’s Mango Protein Refresher, Strawberry Protein Refresher, Caramel Chocolate Iced Protein Latte, Almond Iced Protein Matcha Latte, and the Iced Protein Latte with Sugar-Free Vanilla.
Dunkin’ is embracing the public’s protein craze.
Starting today, Jan. 7, Dunkin’s new “Protein Milk” is on the menu and is featured in new items like Protein Refreshers and Protein Lattes. This 2026 Protein Milk launch is part of a broader winter menu update that includes new protein-forward beverages, seasonal bites, and enticing value-driven offerings.
To increase excitement around their protein-focused launch, Dunkin’ teamed up with Grammy award winner Megan Thee Stallion, or “Pro-Tina” as she’s referred to “Dunk N’ Pump,” the company’s latest ad campaign. In the campaign, Megan can be seen wearing Dunkin’s iconic pink and orange colors, leading a group of women in an 80s-inspired jazzercise class. She encourages the women “to grab those Protein Refreshers and start pumping,” and raps an original Megan Thee Stallion track written exclusively for Dunkin’.
Customers can add the new Protein Milk to any beverage with a milk or non-dairy base, including coffees, lattes, matcha, and Dunkin’ Refreshers, but special protein-based drinks have been added to the menu as well.
Megan’s Mango Protein Refresher, a juicy mango-flavored Protein Milk drink in collaboration with Megan Thee Stallion is now available, as well as the Strawberry Protein Refresher, Caramel Chocolate Iced Protein Latte, Almond Iced Protein Matcha Latte, and the Iced Protein Latte with Sugar-Free Vanilla.
“Teaming up with Dunkin’ to bring my new Mango Protein Refresher to life has been such an exciting experience and I can’t wait for the Hotties to try it,” says Megan. “Whether you’re drinking it to boost your fitness routine or just to power through a busy day, it’s the perfect drink for any occasion.”
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Dunkin’ shares that a medium-sized drink containing their new Protein Milk provides 15 grams of protein.
“We saw protein milk as a natural way to give our guests more flexibility in how they enjoy the Dunkin’ menu throughout the day,” says Jill Nelson, chief marketing officer at Dunkin’. “Protein Milk tastes great across coffee, lattes and refreshers without changing the flavors guests already love, and we’re excited to support the launch in unexpected ways.”
In addition to the Protein Milk, a series of limited-edition merchandise drops and partnerships launched today. The Dunk N’ Pump retro-inspired workout apparel collection is now available exclusively at DunkinRunsOnMerch.com, the Dunkin’ x Bala® 2-pound Bala Bangles in signature Dunkin’ colors will be available starting Jan. 12, and a Dunkin’ x [solidcore®] Studio Takeover is happening from Jan. 14-16 at participating [solidcore®] locations. Guests who attend the 6 a.m. [solidcore®] classes will hear an exclusive Dunkin’ curated playlist and receive a Dunkin’ gift card.
Other new menu items part of Dunkin’s winter refresh include the Caramel Chocolate Shakin’ Espresso, Cocoa Cloud Latte, Berry Moonlight Daydream Refresher, and the Golden Chocolate Donut.
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On the heels of Dunkin’s protein-focused “Dunk N’ Pump” campaign, the company has more exciting menu drops in store, including the eagerly awaited Valentine’s Day drop. They also have a series of exclusive offers for Dunkin’ Rewards® members — one being a free protein add-in (up to $1) with any latte purchase from Jan. 20-27.
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