The musician also wore an outfit from Zara, a Spanish brand
Matthew Huang/Icon Sportswire via Getty;Audemars Piguet
NEED TO KNOW
- Bad Bunny dressed up his 2026 Super Bowl Halftime look with a $75K Audemars Piguet watch
- He also wore a full look by Spanish retailer Zara
- Bad Bunny made history at this year’s Super Bowl by being the first artist to perform in only Spanish
Bad Bunny dressed up his 2026 Super Bowl Halftime show look with a bit of bling.
The musician, 31, whose real name is Benito Antonio Martínez Ocasio, chose a watch from Audemars Piguet to go with his all-cream outfit. He wore the Royal Oak Selfwinding, which retails for $75,700. The case of the watch is made with 18-carat yellow gold, while the dial is made with a natural malachite stone. The hands and hour markers are also 18-carat yellow gold, as is the bracelet.
For additional accessories, Bad Bunny also rocked a pair of sunglasses for part of his performance.

Patrick T. Fallon / AFP via Getty
For his outfit, Bad Bunny kicked off the show in a monochromatic cream look featuring his own jersey nodding to his real name, Benito Antonio Martínez Ocasio. The back of the jersey was emblazoned with "Ocasio" and the number 64. The top was paired with a collared shirt, trousers, sneakers and gloves.
His look was created by Zara, a retailer that was first launched in Spain in 1975 before going global. Bad Bunny's choice to tap Zara for his look cemented the ties to his culture for his historic performance.
Bad Bunny, styled by Storm Pablo and Marvin Douglas Linares, later changed into a boxy white suit and sunglasses before going back to the jersey.
The Puerto Rican musician made history with his Super Bowl performance on Feb. 8 in Santa Clara, Calif. He became the first artist to perform entirely in Spanish.
To kick off his performance, which mirrored aspects of his No Me Quiero Ir de Aquí residency, he sang "Tití me preguntó" before transitioning to "Yo Perreo Sola." After moving from the sugar cane field to the barber shop and liquor store, Bad Bunny performed atop La Casita, which featured surprise celebrity appearances by Pedro Pascal, Cardi B, Jessica Alba, Karol G and more.
Bad Bunny also sang a snippet of "Voy a Llevarte Pa' PR." He then crash-landed into La Casita and kicked open the door before heading into a sea of dancers enjoying a block party to perform "EoO."
Throughout the set, he also used snippets of Tego Calderon's "Pa que retozen," Don Omar's "Dale don dale" and Daddy Yankee's "Gasolina."
Bad Bunny brought out surprises: Lady Gaga appeared on the stage in a blue Luar dress to perform a salsa rendition of her hit "Die with a Smile," before Bad Bunny launched into "BAILE INoLVIDABLE" and "NUEVAYoL."

NBC
Ricky Martin then appeared, performing Bad Bunny's "LO QUE LE PASÓ A HAWAii."
Bad Bunny closed out the show performing “El Apagón," "CAFé CON RON" and DtMF." Near the show's finale, he said, "God Bless America, God Bless Puerto Rico, God Bless Mexico," and continued listing Latin countries as he turned the field into a parade with fireworks.
Behind him was a billboard that featured the words, "The only thing more powerful than hate is love."
This year's Super Bowl featured the Seattle Seahawks vs. the New England Patriots. The Seahawks came out victorious, winning the Vince Lombardi trophy.
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